3 Ways a Tasting Event Can Promote Your Catering Business

The best way to make your catering business successful is to promote what it offers to the right audience. One of the easiest ways a tasting event can promote your catering business is by giving you the opportunity to showcase the menu and share company information. A tasting event is a social event that permits the public to taste an assortment of samples from your menu. Explore how using a tasting event can help boost catering business sales and help distinguish your catering services among other competitors.

Spread the Word

Promoting your catering business at a scheduled event means you have operational control over how you spread the word. Plan the location and set up time in advance to share with potential customers and ensure they show up on time.

The best customers to spread the word are wedding planners, high-end community clubs, and market influencers. Spread the word about the tasting event to reduce the risk of no-shows.

The First Impression

One of the most significant ways a tasting event can promote your catering business is by arranging the first impression. First impressions are significant in showcasing your menu and catering options to potential customers. Be mindful that your setup makes the right pitch and allows customers to understand the highlights of your catering business. The best sources to provide in your catering set up include:

• Menu and appetizer choices.
• Pricing lists for different events.
• Brochures and other marketing materials.
• Decorative samples of food in high-quality containers.
• Documentation of previous events your business catered.

Contingency Plans

The advantage of promoting your catering business at a social event is that you can have contingency plans for the guest list. Monitoring the guest list also permits your catering business to make one-on-one connections with potential customers by actively reaching out about attendance. Whether scheduled guests don’t show up from weather, transportation issues, or poor advertising, it’s important that your catering business prepares for no-shows.