When you run a grocery store, one of your biggest concerns might be how you can get customers to buy more. This may seem slightly direct, but it’s a stark reality for you and your competitors. To outsell the competition, you might consider altering your store layout to take advantage of buying behavior. Everything from your grocery baskets to your checkout aisle can be optimized to encourage customers to buy more. Here, we’ll list three ways to get people to buy more from your grocery store.
Candy at Checkout
When you walk into your typical grocery store, you’re usually greeted with a curious sight: the candy is always at the checkout aisle. There are usually gummy candies, knickknacks, and gum on either side of check out. Even more curiously, it’s usually candy from about your waist to the floor. This is because it’s designed so that children will see it and ask their parents for candy. The parents will usually comply. As such, it’s always wise to place candy as close to the bottom of the aisle as possible. This is a great way to get people to buy more from your store.
Shopping Carts
Did you know that shopping carts can influence customers to buy more? It’s true. There are a few ways to create this effect. One way is to place shopping baskets strategically around the store so customers will be tempted to pick one up and buy just a few more items as they walk around. Shopping carts take advantage of the “plate” theory. This theory hinges on a dietary principle: the bigger the plate, the more you’ll be tempted to pack on the plate. Likewise, the bigger the cart, the more items your customers will buy. This doesn’t mean you should get cumbersome carts, but in moderation, this alteration could pack a punch and help increase your bottom line.
Freshness of Food
Getting a fresh cut of meat from the deli is always impressive to customers, even if you’re used to seeing it. It’s wise to put your freshest cuts of meat and milk products to the front of your product line with products closer to the expiration date in the back. You should swap out your meats and products regularly to ensure freshness, but placing the freshest products at the front ensures that customers will have the best opportunity to get the freshest food.
In short, there are many ways to influence buyer behavior to your and their benefit. You need to be purposeful about the products and design of your store and its supplies. If you take these concepts and heed them, you’ll be well on your way to increasing your sales margin.
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